Cheapest vs. Most Expensive: 2024 Car Rentals in Europe
Cheapest vs. most expensive car rental countries in Europe: which are they? Well, based on the data and analysis carried out in our previous study, we were able to determine the average rental price for cars during 2024. The calculation of this average price was carried out according to the methodology described in detail in the previous article. Using this data, we identified the countries in Europe where the costs of renting cars were the lowest, as well as those countries where the prices were the highest. This analysis provides valuable insight into the dynamics of the car rental market in Europe during 2024. This helps tourists make well-informed choices based on annual rental costs.
It should be noted that the prices collected are for a 7-day rental of the cheapest available cars, which include all taxes (example: full insurance).
The data from this study was represented using the Datawrapper application, allowing a clear analysis of car rental prices in various European countries for the year 2024. The use of Datawrapper facilitated an accessible and easy-to-understand presentation of the information, thus helping tourists make informed choices.
Top 5 cheapest European Car Rental countries in 2024
In 2024, there were plenty of budget-friendly European countries for car rentals. However, in our list, we only included the top five countries where travelers enjoyed the lowest car rental prices, according to our research:
Serbia
With the lowest average weekly rate of just €252, Serbia proved to be the most economical place in Europe to rent a car. Due to its cost, Serbia is positioned as a desirable travel destination for tourists on a tight budget, ensuring that they can enjoy their trip without having to worry about significant financial obligations.
Romania
With an average weekly cost of €277, Romania unexpectedly took second place for affordability in the European vehicle rental market. This presents Romania as a surprisingly affordable option for tourists, offering access to its varied landscapes and rich historical monuments at a price that is both competitive and affordable.
Cyprus
A very affordable travel destination, with an average weekly car rental price of €282. This price makes it possible for tourists to travel around the island at an affordable price, making it easier to explore its numerous historical monuments and the splendor of the Mediterranean landscape.
Bosnia and Herzegovina
In terms of affordability, Bosnia and Herzegovina ranks fourth for travelers looking to experience the rich history of the Balkans, with an average weekly car rental price of €290. This cost makes it possible for tourists to travel between important historical landmarks and metropolitan areas, making it an excellent choice for anyone who wants to discover the history of the area without breaking the budget.
Bulgaria
Bulgaria rounded out the top five, offering rentals for an average of €307 per week, allowing visitors to enjoy its seaside resorts and historic sights at a reasonable price.
Cheapest Car Rentals in Europe, 2024
Map Overview: Average Car Rental Prices Across Europe
The average car rental rates in Europe are shown graphically on this color-coded map, which clearly shows how much different countries charge. The map makes a clear distinction between rental markets that are more expensive and those that are cheaper by using a color gradient that runs from bright to dark.
The obvious difference between Northern and Western Europe and Eastern Europe is one of the most noticeable trends. Darker colors denote higher rental prices in nations like Iceland, Norway, Sweden, Switzerland, and France. Despite having some of the highest living standards, these countries are among the priciest for car rentals.The Baltic states and Eastern European nations, on the other hand, are shown in lighter colors, suggesting more affordable travel possibilities.
This affordability in Eastern Europe can be largely attributed to the presence of a higher number of local car rental companies. These local enterprises often offer lower prices compared to their well-known international competitors, fostering a competitive environment that benefits consumers by providing more cost-effective options.
This map is more than just a clear visual guide for anyone organizing a trip across Europe; it is a useful tool that can help with budgeting and travel planning by highlighting regional variations in rental prices.
Top 5 Most Expensive Car Rental Countries in Europe 2024
Switzerland
Switzerland is famous for its expensive vehicle rental costs in addition to its breathtaking landscapes and excellent standard of living. The average rental price for tourists is the highest in Europe, at about €857 per week.
Iceland
Renting a car in Iceland costs an average of €629 per week, which is costly considering the country's remote beauty and remarkable volcanic scenery. Due to the island's remote position, there is less competition and the difficulties of maintaining and running rental fleets in all weather conditions, which are reflected in the cost. On the other hand, hiring a car is seen to be necessary in order to explore Iceland's natural attractions.
Norway
Although the country has some of the world's most breathtaking scenic drives, including coastlines dotted with fjords, these vistas are not free. Due to the high cost of living and heavy taxes, the average weekly rental car fee here is €599.
Italy
With an average weekly rental price of €590, Italy's popularity as a leading travel destination keeps car rental costs high. Demand is particularly high in tourist-friendly locations like Tuscany, the Amalfi Coast, and other lovely destinations.
France
With an average weekly fee of €546 for car rentals, France completes the top five most expensive countries in Europe. This demand is driven by the attractiveness of tourist locations such as Paris and Nice, where travelers frequently rent cars to explore the countryside and coastal areas outside of the cities. Rental prices rise as a result of this demand, particularly during the busiest travel times.
Most Expensive Car Rental Countries in Europe 2024
Conclusion: Cheapest vs. Most Expensive Car Rentals in Europe in 2024
The data shows a notable gap between the most and least costly countries in the contrasting landscape of European car rental pricing in 2024. This discrepancy demonstrates the impact of local economic situations on the travel industry and provides important insights for tourists.
With nations like Serbia, Romania, and Bulgaria ranking as the most affordable car rental locations, Eastern Europe is the most economical region. In addition to having the cheapest rental costs, these countries make their stunning scenery and rich cultural legacy more accessible to low-budget travelers.
On the other hand, rental prices are still higher in Northern and Western Europe, with Switzerland, Iceland, Norway, Italy, and France at the top of the list. The higher living standards and operating costs in these areas are reflected in these rates. The high cost of rentals in these nations corresponds with their popularity as vacation spots and the first-rate experiences they provide, including beautiful natural scenery and internationally recognized historical and gastronomic landmarks.